Covid pandemic and the global lockdown have assuredly abrupted human life and as its requisites, we witnessed the horrific screams striving for oxygen, ventilators, generic medicines, physicians, travel, earnings, schools, colleges and several tacit which should be vouched. Discrepancy, global shut off has proven icing on the cake for some businesses, of which the finest example is the Online teaching industry, which in the midst of pandemic-induced churn. Subsequently, the abrupt augment has paved the way towards oligopoly in the market, viz Byju's acquired well profound Akash Education Services in nearly $-1 billion, it also acquires White Hatjr for $300 million and many such stories remain to recite.

Implications of new emerging oligopoly.

Post-pandemic, the fragile ecosystem of entrepreneurship and dearth of jobs have created a sense of diffidence among youth, nevertheless, in some particular cases, there are some risk-takers and potential players in the industry who stood out from the crowd and established some streaks. However, billion-dollar again have the luxury to crunch or fraternize, some reports and leaked data have enough testimony to scrutinise the malpractices viz. Unacademy has offered a sum of 200cr to Alakh Pandey (Founder of Physicswallah and profound teacher), same with Khan Sir (khan GS academy) by Byjus. Notwithstanding , apart from all these, students are the scapegoat in the midst of all this cacophony, now they are left with very minimal options and negotiations, and once the company retrench in the promised credentials of contract they are left with impedes.

Will the cropped up virtual mode would meet up the appetite prudently??

Unequivocally, the luxury of an online learning system has facilitated every stratum of society enormously, now working professionals, underprivileged seekers, rural learners and even underprivileged women can pursue their learning without the boundations of schedule, distance, hefty charges of living cost and many such obstacles. Withit, there are some drawbacks of fortune because the pioneering institutions are busy printing more money and also holds the wheel of monopoly. However, there are some genuine and pragmatic institutes , which are ethically serving quality education at a very reasonable price. Hencesoforth, the herald is very positive and lucrative in the favour because it's the need of the hour.

What about the stake and write-up of subscribers?

Writing before this article, I did some research over internet and there I found the flood of contentions and malpractices, which was quite intimidating, I almost got appalled. Viz. One of the users of Twitter has shared a snapshot of offensive and threatening conversation by Byju's employee, another Yashraj Shinde, who had taken subscription for 2 years (9th-10th) after getting overwhelmed by the promises and prudent counselling by the counsellor, he was promised for quick redressal of his doubts & grievances by personal mentors and expert teams, subsequently, they also promised for cancellation of course if ever he wishes too. Nevertheless, after a few weeks, he started receiving recorded lectures, the expert team started delaying for weeks to address his academic doubts, even the counsellor and his mentor took a break off from his calls.

Game of dexterity in Counselling.

Getting hold of new and existing subscriber institutions adopt several practises and the top of them is brand endorsement by profound personality at different public podiums. However, the emerging trend of aggressive marketing is altering the dimensions, now brands have started heeding their focus on the agile salesmen and counsellors. For instance, in the above-mentioned case, the councillors are highly trained and equipped with every nuance of human physiology and necessities, and with the help of different tools and techniques they build the space in the mind of parents, that their subscription is going to be the cornerstone of their wards stake.Subsequently, they plant a resemblance of future, glimpse of the development and many such appealing calls. Unfortunately, these vicious tacits are becoming pivotal in the educational revolutions, parent and their wards are compelled to decide.

Now, what should be the way forward??

Usually, they don't provide any Boucher and their terms and conditions against the contract and that makes them immune from legal proceedings. Ironically, very few people are there who dared to take up the matter before the judiciary, but again they have the luxury of affording good lawyers to quell the proceeding. Moreover, we can't expect much from overburdened and taming judicature. Legislation should take the matter in their cognizance and therefore codify a law, which thoroughly addresses the issue sensibly. Subsequently, middle class educated Guardian should refrain from the flight of fantasy, perhaps the shown figures are just the edifice complex.